Customer Acquisition
12.5 K
vs. 10,550 last month
Engagement Rate
57.9%
booking or redeeming in 30d
Total Points
15.42 Cr
across travellers & partners
Issued & Redeemed
24.35 Cr
lifetime economy flow
Travel Activity
Campaigns driving journeys and the SafarMiles flowing through them
0
Active Campaigns
0
SafarMiles Issued
0
SafarMiles Redeemed
Top Performing Campaigns
- 1. E-Catering Loyalty Boost98.1%
12.8 K executions
- 2. Bharat Gaurav Train Bonus96.7%
920 executions
- 3. Rajdhani Express 2x SafarMiles94.2%
8.4 K executions
Travellers & Ecosystem
Members, partner brands, and how efficiently miles convert to travel
0
Total Travellers
0
Partner Brands
0.0%
Redemption Rate
Top Partner Categories
- Food & Dining5 brands
- Accommodation2 brands
- Local Transport2 brands
Engagement & Growth
Social signals and referral momentum powering acquisition
0
Total Likes
0
Total Shares
0
Total Referrals
Top Traveller This Month
Vikram Singh
New Delhi
SafarMiles
89.4 K
Journeys
142
Key Analytics
The three signals every IRCTC Tourism operator watches daily
SafarMiles Issued vs Redeemed
Monthly economy trend — the pulse of your loyalty program
Traveller Tiers
Member composition across tiers
Silver
1,80,000 (63.2%)
Gold
72,000 (25.3%)
Platinum
28,500 (10%)
Diamond
4,250 (1.5%)
Top Earning Routes
Routes driving the most SafarMiles issuance
AI-Powered Insights
Personalized recommendations for your loyalty program
Boost Monsoon Travel with Gamified Challenges
Kerala and Northeast India packages see 40% lower bookings in monsoon. Launch a 'Monsoon Explorer' quest with 3x SafarMiles to drive off-season travel.
Reactivate Dormant Users with Festival Offers
68,000 members haven't booked in 90+ days. A Diwali flash campaign with bonus SafarMiles could reactivate 12-15% of them.
Personalize Tier Upgrades with AI-Driven Offers
14,200 Silver members are within 500 SafarMiles of Gold tier. Targeted nudges could convert 30% this quarter.
Launch Cross-Brand Campaign with Taj Hotels
Taj Hotels partnership can unlock 2.1M high-value users. A joint earn-and-redeem campaign could drive 20% new member acquisition.
Featured Content
Handpicked campaigns and strategies
Redefining Travel Loyalty with IRCTC Tourism
How India's railway network is transforming 100M+ users into loyal brand advocates with universal rewards.
Case Study: Kerala Tourism Boosted Off-Season Travel 40%
Learn how targeted SafarMiles campaigns drove monsoon bookings across backwater packages.
The Future of Travel Rewards in India
From train bookings to temple visits — how interoperable loyalty is reshaping tourism.
Workflow Templates
Pre-built automations to ship campaigns in minutes
Train Booking → SafarMiles + SMS Confirmation
Award SafarMiles on confirmed booking and send SMS notification
Tour Package → Welcome Kit + Tier Points
Send welcome kit and award tier points on tour package purchase
E-Catering Repeat → Loyalty Discount
Auto-apply discount code for repeat e-catering customers
Instagram Mention → Point Drop
Reward users who post travel photos mentioning your brand
90-Day Lapsed → Win-Back Campaign
Auto-trigger personalized re-engagement for inactive users
Festival Season → Flash SafarMiles Multiplier
Activate time-limited SafarMiles multiplier during festival periods